The Non Virtual Side of Ad Clicks and Page Views

I came across this in the November issue of some News magazine. (Curse my short term memory!:( ) You have all those Web 2 revolution with people, coming up with their own webpages, blogs, forums, with or without ads, for passing time or for monetary benefits. Google came up with it’s Adsense facility to help you monetize your blog. Well, indeed there are many more like blogads etc, that provide you with ads to put up on your blog. You make money from it, based on the number of clicks it gets. That surely depends on the number of page views your page gets. That’s online, on the virtual world of web. How is this getting famous in our world?

Yes, with new sensing technologies, today we can get feedback on how many people saw a particular ad or hoarding for how long. And new news of Google eying up on Bill Board Ads, makes stuffs look sunny. This technology has surely a long way to go. It shall, change the way how advertisers, decide upon advertising elements. Earlier, advertisers, would come to know if a particular advertisement did have any substantial results, only by studying the sales of the products. And that obviously takes enough time. With Eyebox 2 and Eyeanalytics advertisers can instantly know if people are noticing the advertisement and if it is having any impact on them and thereby on the sales of the advertised product.

The features of Eyeanalytics are

• Flow of Attention by the Eyeball
• Personalized overiews with great ease of use
• Easy Web Interface
• How many people view which ads for how long?
• Powerful Analytics
• Real-time views of eyeballs per AD

The technology uses infrared sensing, and I remember reading that it has something to do with the red-eye effect which is observed in flash photographs, when the flash is too close to the lens and is quick enough for the iris to close the pupil. Read more about The Red Eye Effect.

Never did I think that such stuffs will come into existence someday. It’s just like the virtual world, tracking the people visiting your webpages, reading the content, clicking the ads, there by making money for you, the service provider and the advertiser. Hope there won’t be any ‘Look’ Frauds like the Adsense ‘Click’ Frauds.